From the Cereal Aisle: C-3PO's

Product: C-3POs
Company: Kelloggs
Years: 1984-?

Look, I realized early it was Star Wars day today. The "May the 4th be with you...." texts, tweets and Facebook posts kept rolling in early and often. So I felt it my duty to pay it forward, just like Haley Joel Osment, only I'm an adult and nowhere near as rich as that kid is. You know, the Sixth Sense kid. Yeah, that's the one.

But you know what I have that he doesn't?

I have the lasting memories of waking up early on Saturday mornings with a huge bowl of C-3POs cereal. ("And I'll take that over a Lamborghini any day" I say as I start to sob......)                                               

C3POs came out of the all out media/branding assault that was the Star Wars franchise in the early 80's. Kelloggs climbed on board and produced this product, which by all accounts, was actually a pretty tame and boring cereal considering how big the movies were.  No sprinkles.....no marshmallows....The cereal pieces were shaped like little golden number 8's.

"Why?" you ask?

It says on the side of the box that "The unique double-O shape gives you 2 crunches in every bite - a unique experience in all the galaxy."

OK, stop there. I'm calling bullshit. 2 crunches in every bite? What if I bite down across both O's at the same time? I mean, how do they know that it's going to go "Crunch/Crunch" and not just "Crunch"? Was there a study group? Did they do months of research? Was Lucas watching me through my kitchen window?

C3PO's came and went in a short period of time, but most people remember them because they remember the Star Wars Trilogy from their youth, and this was just another fraction of it that takes them back to those fond memories they made in the early 80's. 

I'm not going to lie, I recently purchased a box off ebay for my collection.

Hey, it's a cool looking box, even if the product inside turned out to not be the droids, er, cereal, I was looking for. 

Move along.