Company - Blue Plate Foods
Years - 1974 - ???
I was contacted recently by someone asking if I would check out a forgotten product called Sipity Doo Da, a product that I wasn't familiar with at all. So I scoured the internet and tried to see what I could find out about this product. Sadly, it wasn't much. It seems that 40 years has reduced this product to nothing more then memories for most people. There isn't really a history at all attached to it. One commercial, a brief mention here and there, and that's it. But this is what I know:
Sipity Doo Da was basically the Grandfather to today's Capri Sun drink pouches. It came in 3 flavors, Grape, Cherry, and Orange. What set this product apart from what we know today is that you would actually puncture the pouch with the straw in the side of the package, like this:
It was made by a company called Blue Plate Foods in the early 70's (Blue Plate was owned by Hunt-Wesson Foods), and was Trademarked in 1974. Trademark expired in 1989 as it wasn't renewed. So you could buy it! Though, it would be a terrible name for a band. Unless that band drinks large amounts of beer on stage and covers only Disney songs. Then it would be brilliant! (not really).
So yeah, that's about all I could find out. I contacted Blue Plate/Hunt-Wesson but they had no info on the long forgotten product they could give me. So I guess it's up to me, and the memories of all of you out there who enjoyed this drink in the 70's, to keep it alive.
Here's the commercial! (A talking box??!!??! KILL IT WITH FIRE!!!!)
Maybe it failed because without the extra "p" to make it "Sippity", people's eyes glanced over the "i" and read "Spity" and thought it was something made of spit? I know that's what I did.
ReplyDeleteYou know what, that same thought had crossed my mind too, as it just seemed like an odd spelling to me, and didn't look quite right. In fact, I kept spelling it wrong (with 2 p's, which should be the correct way) while I was writing this. Lets build a time machine, go back to 1973, and warn them! Or better yet, lets build a time machine and go back and do some sports gambling. (Wait, have I not learned anything from the Back to the Future?)
ReplyDeleteBoku fruit juice, a bizarre attempt to market juice boxes to adults.
ReplyDeleteUh what dose Boku have to do with anything its not even mention in this article
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ReplyDeleteIt looks like a mess ready to happen.
ReplyDeleteYes. Yes it is.
DeleteThey still make these. But they have no brand name. They serve them in schools and jails....orange n apple those were the choices.
ReplyDeleteI remember when these came out. My parents never bought such "nonsense" things, but I had a friend whose mother bought him every new thing that came out. He had Pringles and Bugles too! He always made fun of my paltry bologna sandwich and off-brand potato chips. Oh well, he went to jail in later life, SO WHO'S LAUGHING NOW?!
ReplyDeleteNostalgia!
DeleteThank you for confirming that I am not clinically insane. I knew I had tried these nasty things back when I was a wee thing, but found zero evidence to prove it... until now!
ReplyDeleteWe loved them, bought them at our base commissary. Seemed like only in the summer. During school we had our thermos' so we didnt have them with our lunches.
ReplyDeleteWould have my mother purchase these drinks from a market called ABC in Los Angeles. She didn't even remember the drinks that Capri Sun's remind me of.😐
ReplyDeleteWould have my mother purchase these drinks from a market called ABC in Los Angeles. She didn't even remember the drinks that Capri Sun's remind me of.😐
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ReplyDeleteI seem to remember them being called, "Pokems". Because you poke them with a straw. But I can't find that online anywhere.
ReplyDeleteYes! That's what I remember too! I'd looked for the old commercials so many times with no luck, I'd actually thought I'd made them up. So thanks for saving my sanity!
DeletePokems were a competing brand.
ReplyDeleteThere was an earlier commercial that consisted entirely of that crazy song. The first half essentially boasted about how you could squeeze and toss the package, while showing a kid doing the same. It then went:
ReplyDelete"But after you squeeze it and scrunch it and grip it, put a straw in your Sipity Doo Da and sip it."
It then continued with the same "You can get it in strawberry, orange, or grape..."
The setting of that commercial, however, was in a classroom. At "the very last slurple" line, the camera focused on the teacher at the blackboard. Upon hearing that slurping sound, she turned around, and (no audio) let out the most frustrated sigh!
I use to buy these at my local YMCA as a young lad, I think they were a quarter back then.
ReplyDeleteWhen I was a little girl we were outside playing and someone started tickling me and wanted someone to hold my arms. The kid that did was holding a straw from one of these juice boxes. As I was thrashing about the straw went into my ear and punctured my eardrum.
ReplyDeleteI remember drinking these as a kid. I was 4years old when it came out. My parents thought it was great to not have to worry about spills or flies and bugs getting in our drinks at the park. I could only remember that it was called sipity ...... something. I also remember Libby's fruit float.
ReplyDeleteI have a vague memory of these... But I do remember them...
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