Company: General Mills
Years: 1971-1983
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| Picture by Bolio88 |
I am not generally a fan of flakes when it comes to my breakfast cereals. Honey Toasted, Frosted, Corn, Bran.....flakes of any kind really. Maybe it's the awkwardness of the flake shape, and the sharp roof of the mouth piercing edges that they often produce. Maybe it's the negative connotation that the work "Flake" has:
FLAKE
n. An unreliable person; someone who agrees to do something, but never follows through.
1. John forgot to show up for work again this month. He's such a flake.
I'm petty sure my parents knew my opposition to flake based cereals growing up, which is why I don't recall a box of Buc Wheats cereal ever entering our house. I'm sure it was delicious...I mean.....look at the nice.......brown box..........with that bowl of brown flakes........and the exciting "Wildlife Print" offer on the back of the box.......who needs fun prizes like baking soda submarines, or Garfield bike reflectors.......I'll be the only kid on my block with a Les Kouba deer print...........exciting. *crickets*
Buc Wheats were pretty popular for a while, mostly because of the Maple glaze that was gently brushed over each flake with butterfly wings (I can't prove that). But then for some reason in the early 80s, they changed the formula. Instead of a maple glaze, they changed to a honey glaze. And I'm sure you can imagine the anarchy that erupted when people realized what General Mills had done. General Mills headquarters was stormed by angry townspeople and burned to the ground. The cereal aisles ran red with the blood of GM executives.
That's what I imagine anyway. Hey, I was like 6 at the time, I can't remember a lot. It's much cooler then imagining people just not buying the cereal anymore...even if that's more or less what happened.
Buc Wheats had a good 10 year run as the "Sticky Wheaties of the 70's", but the change in the sweetener proved to be too much for most people, and poof, it was gone.
Maybe you have fond memories of this cereal. Maybe you wish it would make it's triumphant return to Cereal Aisles across America.......hell, across the globe.
I don't. But then again, I'm pretty much a flake.
That's what I imagine anyway. Hey, I was like 6 at the time, I can't remember a lot. It's much cooler then imagining people just not buying the cereal anymore...even if that's more or less what happened.
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| Image by CheshireCat666 |
Buc Wheats had a good 10 year run as the "Sticky Wheaties of the 70's", but the change in the sweetener proved to be too much for most people, and poof, it was gone.
Maybe you have fond memories of this cereal. Maybe you wish it would make it's triumphant return to Cereal Aisles across America.......hell, across the globe.
I don't. But then again, I'm pretty much a flake.
