Sunday, March 15, 2015

From the Misc. Food Aisle - Mr. Wiggle

Product: Mr. Wiggle
Company: Kraft Foods
Years: Early 1965 - ?


It seems strange that there was once a time when they had to find a way to market Jell-O to kids, but once upon a time (10 years before me), this was actually the case. Kids everywhere were folding their arms, making that frumpy face that kids make when they don't want something. You know the look:


So Jell-O came out with a new line of Jello that they were sure kid would love. They combined Jello with the one thing kids love: Toys! Jello filled with marbles, plastic army men and jumping jacks turned out to be a HORRIBLE idea, so they went with plan B: Candy! (Note - the part about the toys? Yeah, I made that up. Just in case you actually believed me. In which case, you should know better.)

Mr. Wiggle was a candy flavored jello. You heard me correctly. Take the sweet, sugary taste of Jell-O, and add candy! Brilliant! Kids loved it! Parents loved that their kids loved it! Dentists just stood there, shaking their heads, saying stuff like  "Really?", and "There goes the country!"

It came in 6 flavors: Gumdrop Grape, Candycorn Orange, Jellybean Strawberry, Lollypop Lime, Rockcandy Raspberry, and Candyball Cherry. It was glorious, and, it had some pretty awesome commercials voiced by the amazing Paul Frees and Daws Butler, arguably 2 of the most famous voices of our childhoods.


On a side note, there was a big lawsuit filed in the 70's over this product. It turns out that a design agency (Young & Rubicam) pitched the idea to the Jell-O people for a jello aimed at kids, that could have a fun name, like Mr. Wiggly or Mr. Wigglee. The Jell-O people (they weren't actually MADE out of Jello, which would have been pretty cool) wasn't ready to commit to this, since they tough their original product was good enough. Then they got wind that their competitor Pillsbury was going to be coming out with their own line of kids gelatin called "Jiggly". Kraft wasn't about to let that happen, and decided to go ahead with the kids version, but instead of Mr. Wiggley, call it Mr. Wiggle, which was a COMPLETELY different thing altogether. They cut out the advertising agency and said it was really an idea they had Long before Y&T had even mentioned it to them. Lawsuits ensued. Lawyers were called. Feeling were hurt. I'm not even sure what the outcome of the lawsuit was.....beleive me, I tried to read all these court documents on the case to figure it out, but they might as well write out those court papers in Latin, because after reading several pages I forgot if I was reading a court case or trying to order Chinese food. (I got the General Tso's).



Mr. Wiggle was loved by many. It was before my time, but I would welcome it's return. Heck, it wouldn't be too far out to think they could join forces with some popular candy companies today and revive the line. Skittles/Starburst/Nerds candy would all work well. Someone.....make this happen.


Tuesday, March 3, 2015

From the Beverage Aisle: Sipity Doo Da

Product: Sipity Doo Da
Company - Blue Plate Foods
Years - 1974 - ???



I was contacted recently by someone asking if I would check out a forgotten product called Sipity Doo Da, a product that I wasn't familiar with at all. So I scoured the internet and tried to see what I could find out about this product. Sadly, it wasn't much. It seems that 40 years has reduced this product to nothing more then memories for most people. There isn't really a history at all attached to it. One commercial, a brief mention here and there, and that's it. But this is what I know:

Sipity Doo Da was basically the Grandfather to today's Capri Sun drink pouches. It came in 3 flavors, Grape, Cherry, and Orange. What set this product apart from what we know today is that you would actually puncture the pouch with the straw in the side of the package, like this:

It was made by a company called Blue Plate Foods in the early 70's (Blue Plate was owned by Hunt-Wesson Foods), and was Trademarked in 1974. Trademark expired in 1989 as it wasn't renewed. So you could buy it! Though, it would be a terrible name for a band. Unless that band drinks large amounts of beer on stage and covers only Disney songs. Then it would be brilliant! (not really).


So yeah, that's about all I could find out. I contacted Blue Plate/Hunt-Wesson but they had no info on the long forgotten product they could give me. So I guess it's up to me, and the memories of all of you out there who enjoyed this drink in the 70's, to keep it alive.

Here's the commercial! (A talking box??!!??! KILL IT WITH FIRE!!!!)



Tuesday, January 27, 2015

Update! New WWF Superstars Cereal Box discovered!

 Well this was a neat find...


Ok, ok...I know it's not that exciting. But I came across this new WWF Superstars Cereal box staring Luke and Butch, or as we have come to know and love them, The Bushwackers. We've all seen the 4 known boxes, with Hogan, Ultimate Warrior, and the Road Warriors on them (as I covered here: WWF Superstars Cereal), but I recently had the opportunity to purchase this box, which I know nothing about, except that it came from someone who used to work for the company who printed all the Ralston boxes in the 80's and 90's. Among the common boxes he had, he also had a few of these Bushwackers boxes.

These are the "Common" 4 WWF Superstar boxes from the early 90s.

Was it the new box that was supposed to hit store shelves soon, but was abruptly pulled when the cereal was discontinued? I would love to get to the bottom of it, but for now, I'm just happy to have it in my collection.

How could you not love these loveable guys?

Friday, January 23, 2015

From the snack aisle: Cajun Spice Ruffles

Product: Cajun Spice Ruffles
Company: Frito-Lay
Years: 1986-???



Who remembers these? I sure as heck didn't, when alert reader Gerald Logue emailed me and said "What about Cajun Spice Ruffles?", to which I was like "Cajun Spice Ruffles? Now you're just making stuff up!", to which Gerald was all like "Un-uh - they're real!", and I was like "No they're not"................this went on for days.
Finally, I remembered Gerald had said something in the initial email about Justin Wilson, the Cajun Cook, so I looked it up.........and holy s%*t, I found the commercial on Youtube, and bam, I remembered. (Well, I remembered the commercial, anyway....) Justin Wilson was the pitch person for these delicious, Cajun flavored chips.

Justin Wilson was from Southern Louisiana. He was a cook, a recording artist, a writer, a humorist, and best known for his catch phrase: "I gar-on-tee!



In the mid 80's, Cajun cooking was all the rage (much in the way Sriracha is today). Every brand of chips and snacks around this time had to have a cajun flavor, and Ruffles had a hit on their hands with their version. Problem is, like every other fad, people lost interest pretty quick, and these chips were discontinued after only a few years.

I do now remember liking these back in the day....I've always been a sucker for new potato chip flavors, and Cajun Spices have that kick I dig.

So if someone starts a petition to Ruffles to bring these back, I'd gladly stand in line to sign it.



I gar-on-tee!*


*Yep. I went there. It's been a long week, cut me some slack. He's dead, I hope he doesn't sue me for catchphrase infringement. Is that even a thing? I mean, I could spell it a little different, then it should be ok, right? Right???

Tuesday, January 13, 2015

Expired Coupon Daze: Nutrament Energy Food (1970)


Sorry, you're about 45 years too late to get this AWESOME Zodiac Necklace. It's a shame, too....would have looked nice with your unbuttoned butterfly collar shirt and hairy chest.