From the Snack Aisle: Nabisco Sooper Kookies

Sooper Kookies
Company: Nabisco
Years: 1973-???

Image from Dan Goodsell's - check him out!

Ah, Sooper Kookies.
Who duesn't reemembr thees wunderfull kookies from Nahbisko?
"I doent", I'm shure yore saing.

Whitch is funne, becuse I sayd the saim thing.

Alright, I can't do it. I can't keep spelling this article wrong on purpose.
You see, I had this whole bit I was going to do based on the purposeful misspelling of the words "Sooper Kookies", but I just can't do it. Between you, me and spellcheck, it's just really starting to hurt my head.

So instead I'm going to do some real hard research................................................

...researching...................

......................researching..........................


I got nothing.

Other then a few images from Dan Goodsell and poptartsbox on Flickr (check em both out!) I couldn't find much of anything. I did media searches over the last 50 years on newspapers, hoping to dig up an advert or something, but didn't find squat. Not a mention. All I know is they came in at least 3 flavors: Fudge Cream, Chocolate Cream, and Vanilla Cream. They were sort of a pop-tart, more or less. And that's about all I know.

They remynd me uv a cros beetween kookies and.......I can't do it. I just.....can't.....do it.

So I'm gonna pull the ol' "throw it back on the readers" trick, where I hope you can help me fill in the blanks.

Anyone remember these? Were there other flavors? Did they last more then one year?

Let me know in the comments below! Until then I'll file these under another mystery product without much history top be found.

From the Cereal Aisle: Sweet Wheats!

Product: Sweet Wheats! Cereal
Company: Nabisco
Years: 1971-197?

Image By Jason B. on Flickr

Come on, Nabisco....quit yelling. There is absolutely no need to use an exclamation point in the name of your early 70's cereal called "Sweet Wheats!". I mean, you even went as far as to not use all caps, instead choosing the subtle approach of using all lower case letters. But then, boom, you drop in that exclamation point all willy-nilly, and damn it Nabisco, it's unnecessary.

But then again, so was your cereal, Nabisco, as it only lasted 2 or 3 years tops.

I know what your all thinking: Kellogg's Mini Wheats.
Yep, I was thinking the same thing too. Mini Wheats were introduced in 1971, same time as Sweet Wheats!!!!!, but the original Kellogg's offering was actually the larger size. The bite size version wasn't around until 1980. So I won't go as far as to say Nabisco copied Kellogg's, or vice versa. They both had an idea for a lightly sweetened wheat cereal. Kellogg's won.
Probably because they DIDN'T YELL AT THEIR CUSTOMERS, NABISCO SWEET WHEATS!!!!!!!!!!!!

Nabisco did have a cool box design, with a quartet which included 3 children and a blue kangaroo, which from what I understand of the early 70's (mostly from watching Krofft), was completely normal. Willy, Milly, Big Boo and Blue Kangaroo. They would sit around all day, eating cereal, playing jams, playing with the Kanga-zoom that came free inside, and contemplating future career paths once the cereal was discontinued. 3 of them went on to form 80's pop group "Kajagoogoo",  and one ended up in the San Diego Zoo, which if you ask me is a horrible place to keep a little girl locked up.

What the hell was I talking about again?

Oh yeah, SWEET WHEATS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Cool box, not as cool of a cereal. Just another blip in the breakfast cereal history books.