Friday, December 2, 2011

From the Snack Aisle: 4 Minute Fudge

4 Minute Fudge
Company: Salada/Kellogg's
Years: 1974-Early 80's


What do we want? FUDGE! When do we want it? NOW!!!!

Seriously, was there actually a time when people were saying "Man, I could go for some fudge right now, but I don't even have 5 minutes to wait for it....I wish someone would come out with a product that could satisfy my fudge urges."

Now, I'm not sure if Salada is the original company and was later bought out by Kelloggs or what (as you can see below by the coupon), but as far as I can tell, it's a miracle this product lasted in stores for more then 4 minutes.


Here are some product reviews from the Lakeland Ledger, November 12, 1975 :

"I sure didn't have fudge in 4 minutes, I had a soupy mess" - Karel Hammer

"The texture is not smooth .... it takes 15 to 20 minutes to make this fudge, despite what the label says. My Grandchildren did not like the candy, they said it was too grainy." -Doratea Addison


So if this stuff was so bad, why was it still being sold until at least 1980? Did they reformulate the recipe? Or are people just suckers for fast fudge, even if its not fabulous fast fudge.

This product is gone, and this one might be forgotten too. Correct me if I'm wrong.

4 comments:

  1. Now I'm curious what this soupy mess really tasted like. It looks so good on the box!

    ReplyDelete
  2. This product got me and my roommate through college. As a busy college student who has 5 minutes to bake anything? ... not me, but I could always carve out 4 minutes to create this delicious masterpiece. I tip my hat Salada; you will ever be in my heart... and around my waistline.

    SA

    ReplyDelete
  3. I actually loved it...I got the maple flavour. It was soft but firm ...I would love to have now. :-)

    ReplyDelete
  4. I remember making this at sleepovers as a kid. It was great!

    ReplyDelete