Tuesday, August 6, 2013

From the Frozen Foods Dept.: Micro Magic Milkshakes

Product: Micro Magic Milkshakes
Company: Simplot (J.R. Simplot Co.)
Years: 1989-?

MicroMagic milkshakes - vanilla chocolate strawberry - partial packages - 1980's
Image by Jason Liebig

I don't even want to write about Micro Magic Milkshakes. It's so stupid. Really. I mean, if you put any ice cream in the microwave for 45 seconds, it becomes the consistency of a shake.......doesn't it?

The J.R. Simplot company has taken us for fools, people.....FOOLS!

This microwave shake came in three, possibly four flavors: Everyone knows about the Chocolate, Vanilla, Strawberry, but according to the newspaper article below, there was also an Orange version. I don't remember the orange ones, and I've never seen a package from one, so not sure if they were regional or what the deal is. The point is, I can't believe I'm still talking about a cup of $1.39 ice cream that was melted in the microwave and presented as a milkshake.

These were part of Micro Magic's "Hey America: You got a new microwave! Let's all get fat!" campaign from the late 80's that included not only the milk shakes, but microwave french fries and microwave cheeseburgers.

"Let's nuke these bitches and eat!!!!" *tears open packages*

I would normally say that this was just a "Fad" food of the 80's, but microwave burgers and fries are still around today. In fact, Kroger sells a microwave milkshake still to this day. Yup.

Does anyone buy them? If I had to guess, I'd say that I don't really care and I STILL can't believe I'm talking about melted ice cream. I could be reading a book, or building a tree house with my kids....

If J.R. Simplot was selling dehydrated water I bet people would buy it.

But I will say this, I think everyone remembers these on the shelves of their frozen food aisles in the late 80's/early 90's, and perhaps, if not for any reason other then curiosity, bought some.
I can still remember my mom coming home with them one day and pulling them from the paper Piggly Wiggly bag like she just pulled a rabbit out of a hat, and as we all stood around the microwave watching the dimly lit carousel spinning round and round inside, as if some actual magic was taking place inside, and I realized, at that moment, that my mom had indeed wasted $1.39.

I sure hope she used a coupon.


  1. I always thought the chocolate shakes were good. Different strokes for different folks I guess.

    1. I agree. I loved the Vanilla and Chocolate. As I'm not a huge chocolate fan, the Vanilla was my favorite. Just taking ice cream and putting in the microwave DOES NOT give the same taste that these shakes had. Guess it must have been the recipe that they used but I've never had ice cream that had the same flavor as these shakes.

  2. I remember these.

    I recall the chocolate one we tried coming out a weird hot-cold, but still tasting good.

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  5. i puked up ice chips after having one these mo fos

  6. If you look closely in the 1990 movie "My Blue Heaven," you will see a product placement for this. It happens roughly 01h04m54s into the movie. During the supermarket scene, Shaldeen, grabs a Micromagic vanilla milkshake from the frozen food isle, right before Vinnie seduces her.

  7. Try Honey I Shrunk the Kids...Russ and his dad have them packed up for fishing!!