Monday, January 27, 2014

From the Beverage Aisle: PDQ

Product: PDQ
Company: Ovaltine
Years: 60's-80's

For the record, there is absolutely nothing wrong with regular ol' white milk. It's good, and good for you, but there are a bunch of companies out there that just want to spice up your milk drinking experience. Some are still around (such as Nestle Quik and Hershey's syrup), and some are but a memory (Milk Mate and Pinch N' Sip), so I was surprised when an internet friend of mine was selling something I didn't know anything about: PDQ.

Photo by Grickly
PDQ was created by Ovaltine in the mid to late 60s. It wasn't a powder like many of the other similar products, but instead was more of a small pebble/chip of the flavoring that would dissolve in milk. It came in Chocolate, Strawberry, and the seasonal Egg Nog. I wish that last line was a typo, but it wasn't. They actually made Egg Nog Milk flavoring.

Part of the appeal of this product is that you could also use it as a topping on ice cream ("Who want's some Egg Nog Flavored Ice Cream!!!" said the worst parents ever.)
 
Something else you might remember of these bottles was that they would often have a collectable label or lid, such as Endangered Species/Cars/and Marvel Superheros in the early 80s.
Like many of the items I blog about, I'm surprised this one somehow made it past my kid "unhealthy food" radar. Nestle Quik was always in my house growing up, so I'm guessing it was just never brought to my attention. It sort of looks like a jar of coffee grounds to me. Maybe that's why I didn't care.

Plus, as a side note, I'm surprised they used the abbreviation P.D.Q., since that stands for "Pretty Damn Quick". I guess you could argue that it stands for "Pretty Darn Quick", but you would be wrong. And I guess it's better then the first name they pitched, "PMFGDQ".

You figure it out.

Photo by Grickly



35 comments:

  1. I used to eat the chocolate flavor with a spoon right out of the jar.

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    1. So was it like eating a spoonful of little chocolate chips? Or did it have a different flavor (pre-dissolved)?

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    2. Hmm. They were very light in weight and were somewhat "airy". In terms of texture, they were probably somewhat like a nugget of Rice Crispies, but smaller. I don't recall how strong (or weak) the chocolate flavor was. I've always hated milk as a drink, which is probably why I ate this instead of using them as advertised. I think I used to enjoy letting them melt in my mouth (since they're made to dissolve in liquid).

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    3. If you ate too many, though, they would abrade the roof of your mouth right off.

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    4. I ate it with a spoon too or put them in ice cream. They were crispy.

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  2. I am with azog....the chocolate flavor was staple in my house when I was a kid. Used it in milk, on ice cream, whip cream topping, toast...etc etc.

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  3. Um -- why would a mom or dad offering eggnog-flavored ice cream to a child be a bad parent? Eggnog ice cream is divine!

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  4. You said an internet friend was selling it. Is there any more available?

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  5. Nope, he only had the one jar, and he sold it over a year ago. But I do see empty bottles show up on Ebay from time to time. Full jars (if you'd be daring enough to drink it) are pretty uncommon, in fact, I think I've only ever seen the one.

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    1. Thanks, I've looked about everywhere and it doesn't look like there is any more to be had. I did find that a company in the Netherlands makes a very similar product called Benco Instant Choco Drink. I have been unable to find a U.S. distributor and the ones I found in Europe want a fortune to ship it here.

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    2. I loved that eggnog in the jar,.Got it in about 1971, and up,..I wish they'd make it again, cause a year is too long too wait for my eggnog,.dammit.!! Lynda,.kid of the 70's, and music lover from the 70's,.

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    3. I loved that eggnog in the jar,.Got it in about 1971, and up,..I wish they'd make it again, cause a year is too long too wait for my eggnog,.dammit.!! Lynda,.kid of the 70's, and music lover from the 70's,.

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  6. Replies
    1. No. I respectfully disagree. I had totally forgotten about this product til my brother showed me this page today. And then it all came flooding back. The eggnog flavour of PDQ is why I still can't stand eggnog, all these decades later.

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    2. I too, wish they still sold the egg nog!!! We didn't drink it, but my mother put it in her special French Toast recipe and it was the greatest. I have never been able to duplicate that French Toast. It was heavenly!!!!

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    3. Eggnog I miss, very much,.! had it from 1971-75 yr.b4 I started high school,.Never found it again,.so sad..

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    4. I agree, I would love to be able to get the egg nog flavored pdq.

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    5. I loved the egg nog! I was so disappointed the first time I tasted "real" egg nog (still from a carton -- not homemade, which is a different beast entirely) and it wasn't nearly as sweet. It was sort of an egg custard flavor. It may even have had nutmeg. And it was better on ice cream than in milk -- creative parents, not the Worst Ever!!

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  7. Gosh I wish we could still buy some. This was the best and brings back so many childhood memories. Loved it on top of ice cream and would eat from the spoon also.

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  8. Eggnog PDQ was heaven! I still drink Ovaltine Classic Malt. Yummy.

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  9. We enjoyed PDQ eggnog. Sometimes we would add it to our French toast dip.

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  10. Instant Breakfast also used to come in Eggnog. Why do they get rid of the best products?

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  11. The chocolate PDQ sprinkled on vanilla ice cream...I still dream about it.

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  12. I read that Benco Instant Choco Drink taste just like PDQ. I have not tried it, but I found it on amazon.

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  13. What was the 'choose your flavor' milk powder product that had chocolate, strawberry and banana in one 'can?' It had a twistable lid to let you choose which powder would pour. I think it was 3 flavors. Banana was the 'new' to me milk flavor. The store I know we got it at sometimes had it for sale above the ice cream or popsicle case. This was probably late 60's and maybe early 70's.

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  14. I enjoyed the egg no and strawberry

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  15. The egg nog cookie recipe was awesome. Nostalgia is big. Someone should be the recipe and resurrect this.

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  16. loved the eggnog. you would put it on icecream or simply mix it in milk. it dissolved as the name suggested pdq, and if you were lucky you got that magical sugary sludge in the bottom of your glass. i think that was my favorite part

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  17. We always seemed to have the eggnog flavor in our house. My recollection is that the pieces seemed like instant coffee powder.

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  18. I remember this product when I was still in grade school because my sister-in-law used to put it in her frosting and it was so delicious. Strawberry was my favorite. When my brother and sister-in-law celebrated their 50th anniversary, we were asked to do a letter to them with what meant a lot to us and what we remembered about them, and her frosting with PDQ in it was one of the things I wrote about in the letter to them. Today I found that letter as I was going through old photo albums and had to look up PDQ on the internet to see what I could find and could not resist sharing my comments. Thank you.

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  19. Loved to dipp a spoonful of peanut butter in the jar...1st Reeces..

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  20. Hey there, my name is Dillon Reedy. My grandpa patented/created PDQ, Milford Bonner! He fought like a 3 month legal battle in Jamaica over this! If you'd like to talk with his widowed wife about this product please email me at dillon.reedy123@gmail.com

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  21. PDQ was the greatest. I remember getting a new jar and hitting the paper lid with a spoon. It would make aloud 'pop'. Yummy on ice cream.

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  22. I remember this because my mother thought Ovaltine was better for you than Nestle Quick. I liked the strawberry flavored one but I'd use alot to make it taste up to my standards. I still have a sweet tooth and when I see companies like Nestled quick saying 50% less sugar I cringe. Now you need to use more, which I'm sure the company knows, so they kill two birds with one stone. You satisfy mom's around the world by making them think less sugar, and get those same mom's to buy more because it goes faster. Bunch of scamers lol.

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