Tuesday, February 18, 2014

From the Snack Aisle: Krazy Glazy

Product: Krazy Glazy
Company: Nabisco
Years: Early 70's



Once upon a time, Pop Tarts weren't the only breakfast toaster pastry on the market. You had a choice to make while strolling the cereal aisle. One such item that I'd like to highlight today was a little remembered pastry called Krazy Glazy (with a K, because it's gangsta.)

Total disclosure: I hadn't heard of these before either until about a week ago when I stumbled upon this ad in the Spokane Daily Chronicle from November 28, 1973.


Krazy Glazy came in 4 flavors, Apple, Cherry, Strawberry, and Blueberry. The rest, as it turns out, is a mystery. I contact Nabisco/Mondelez and got nowhere. Nobody had any information or even remembered these (as it usually goes with large companies that have a vast history of products and have changed ownership at some point). How can these companies have no library of products? Or do they, and they just don't like to share that information. If they don't, it's kind of sad, actually.

The thing that struck me most about this product is the box. As a collector of vintage packages, I tend to gravitate towards silly characters and colorful boxes that have a distinct feel of the era they were created. And this box certainly hits all those marks. I've never seen an actual box, but if anyone out there has one to share, let me know. I'd love to see it! It has a Crazy (sorry, Krazy) looking Pastry dude on the front...with a massive head wound! I mean, why is he smiling?! He's seconds from death!

Other then the above, I couldn't find any information about this product, so I'm guessing it must have been a flop that wasn't around very long. The only information I could find was a few stills from a Krazy Glazy commercial that was never aired. You can read that interesting little story about that experience here.

http://www.getthefive.com/articles/the-marketeer/adventures-in-adland-3-peter-the-copywriter/

And that's it. I would love to get more info on this product. I would REALLY love to get one of these boxes for my collection, or a scan of a box even so I can reproduce it. Surely someone out there must have one. Or has this product already been forgotten? I hope not. So I'm going to do my part to stop that from happening by adding it to the shelves here at Gone But Not Forgotten Groceries.


2 comments:

  1. Ah, but the ad did air in local test markets. I contacted one of the makers of the ad and he provided a copy of it to me. I posted it on YouTube last year. Here is the link: http://youtu.be/LxcFqpYJ7Vg

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