Company: General Mills
I told him "It was an old cereal that was made so you could eat it with your hand."
His 8 year old mind thought for a second, then he says "All cereals can be eaten by hand if you don't add milk."
And he's right.
Which I guess is why this product flopped. You didn't need to market a cereal that can be eaten by hand since ALL cereals can be eaten by hand.
Fingo's was a strange offering from General Mills. It came in 2 flavors, Honey Oats and Cinnamon, and there was also a variety pack called "Fingos Singles" that had smaller snack packs of each flavor.
But nobody bought it, because they could see through the gimmick.
It also didn't help that "Fing" is the Hungarian word for passing gas, and the word "Fingos" translated to "He Farts a lot" in that language.
Which come to think of it, probably would have actually helped with sales, had they made that public. Well, it would have helped with sales among 6-13 year old boys, anyway.
Also, part of their sales slogan was "Anytime, anywhere", which sort of makes me feel like they are threatening to fight me.
Wanna go, Fingos? Huh? Let's go....you and me.....RIGHT NOW! (wait, what's that smell...)
Anyway, they didn't last, but this strange, flatulant, eager to fight cereal still deserves a spot on our shelves.
It was a swing and a miss for General Mills, but perhaps it was just a little before it's time, as there have been several other snackable cereal offerings similar to this in the recent years.
So do you remember eating these back in the early 90s?