Thursday, June 30, 2016
The Unexpected (and Unnecessary?) Return of Crystal Pepsi
Pepsi announced yesterday that starting August 8th in the US (and July 7th in Canada) retailers nationwide will start carrying 20 OZ bottles of Crystal Pepsi for a limited time.
Last year, Pepsi gave away a very limited amount of this clear failed soda from the early 90's as a giveaway, but this will be the first time in over 20 years you will see it on the shelves. It will only be available for 8 weeks, so stock up before it goes away forever.
Or until Pepsi wants to make another cash grab like this.
Because really, it's all this is. Pepsi is cashing in the success of all the retro products that have found new life recently. Ecto Cooler......Hostess Suzi-Q's.....even the awesome 80's candy Bonkers is poised to make a return.
But the limited release is nothing but a cash register sound to resellers/scalpers, who will buy up all the stock and resell it online for huge profit. Heck, I saw cases of the recently re-released Ecto Cooler selling for staggering amounts on eBay, and I fear that unless Pepsi really makes sure the Crystal Pepsi is available in large quantities throughout the nation, we will see a similar thing happen. Which sucks.
Well, it sucks for people who actually liked this stuff.
I wasn't a fan in the early 90's, but I'd give it another chance. In the name of science•.
*I was just contacted by science, and it told me to leave it's name out of it.