This was a gimmick that Wrigley's unleashed on the world in the mid 80's: Take the gum they are already making, cut the sticks into narrower pieces, put 9 sticks in a pack (instead of the normal 7) and give them a catchy name and a ho-hum-package. It was somehow supposed to tie in with the economy of the time, and that we need to "slim down" on stuff.
Came in several different flavors.
Did it work? Do you remember buying and enjoying (or not) Sticklet's gum?