Monday, March 5, 2012

From the Frozen Foods Dept.: Libbyland Dinners

Libbyland Frozen Dinners
Company: Libby's
Years: 1971-1976

1972 Libbyland Sea Diver's TV Dinner Box
Photo by Gregg Koenig

If there is one thing we've learned in life, it's that sometimes things that are beautiful on the outside can be ugly on the inside.  Libbyland Dinners were just this: A work of art on a cardboard and tinfoil canvas. It's just too bad that the food (and I use the term food loosely) on the inside was, well, not tasty or healthy or anything we require from food in this day and age. But, in it's defense, it was marketed to kids, and kids will eat a bowl of dirt if they think there is a prize at the bottom.  This is what made these meals legendary to kids of the 70's: They were awesome for all the wrong reasons. You bought them for the fun, not the food.

Libbyland cel
Photo by Grickily
Libby the Kid was Libbyland's mascot, and he didn't just bring kids processed microwave meals. Oh no. He brought them adventure. You could choose from Safari Supper, Sea Divers Dinner, Pirate Picnic, or Sundown Supper. Each box had fun and games on it, and it popped up into a cool scene you could look at as you tried to choke down the little hot dogs, or tater tots, or fish sticks, or chicken patties, or blazing hot pudding, or grape infused applesauce, or any of the other items not fit for consumption by anyone over the age of 11.

The trays were also pretty freaking cool too - embossed with little images of different Libbyland characters.
Hey, there should be some sort of reward for cleaning your plate, er, tray. 
Libbyland Dinner inside tray
image by emeraldtoys
Libbyland Newspaper Ad - 1971
Libbyland newspaper Ad 1971

They had a good run in the early 70's, but the world just wasn't ready to say "Food be damned! Give me an awesome package to look at, and a tray that makes me smile! And molten hot pudding! Rich, chocolate, fire pudding! AHAHAHAHAHahahahahahahah!" 5 years and they were gone.

6 comments:

  1. Man, I loved these so much! I remember me and my sister running to the frozen section at the store to pick 'em out.

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  2. My brother and I got these on the weekend sometimes as a treat.

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  3. OMG...I had COMPLETELY forgotten about these! I had them sometimes as a kid. We ate a good bit of froze food & Hamburger Helper growing up. I can't remember whether I LIKED them or not, but I decidedly recall the attractive packaging upon seeing your post!

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  4. Yes! Delicious and nutri....well, they were fun and we loved 'em!

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  6. Libbyland Dinners may not have been the healthiest of dining options, but I have only the warmest memories of them.

    ReplyDelete