Products: Video Game Cereals (Donkey Kong, Donkey Kong Jr., Pac-Man, Nintendo Cereal
Companies: Ralston & General Mills
Years: Pac-Man (1983), Donkey Kong (1982), Donkey Kong Jr. (1983), Nintendo (1988)
When I think of the 80's, 3 things really stand out in my head. The Video Game crazy, Saturday Mornings with my favorite box of cereal, and that time in 3rd grade that Brett Peterson game me an atomic wedgie after lunch because I wouldn't give him my pudding cup.
2 of those things gave me enjoyment that I look back upon with much happiness. (the other one I'm still trying to forget. 3rd graders can be so mean.) Cereal and Video games go hand in hand, so much so that in the 80's they crossed over from your Atari/NES systems right into your cereal bowl.
Donkey Kong Cereal (1982)
|Image by Jason Liebig|
The first of the big Video Game cereals, Donkey Kong first took over the video game world (overtaking the sales of Pac-Man in 1981), then made it's way into the cereal aisle in 82. Was sold with the tag ling "Crunchy Barrels of Fun", but should have just been sold as "Captain Crunch Knockoff", because that is basically what it was.
Pac-Man Cereal (1983)
|Image by Gregg Koenig|
Not to be outdone, General Mills came out with Pac-Man Cereal in 1983. Branded as "crunchy sweetened corn cereal with marshmallow bits", the marshmallows were shaped like Pac-Man, and the ghost: Blinky, Pinky, Inky and Clyde. Mrs. Pac-Man Marshmallows were later added. The cereal itseld would be like if you took an extra sweetened Kix and threw in Lucky Charms Marshmallows for good measures. Sounds like a lot of sugar. I guess kids wanted to be just like Pac-Man: void of teeth.
Donkey Kong Jr., Cereal (1983)
|Image by Bolia88|
Ralston couldn't stand seeing Pac-Man cereal cutting into their profits from Donkey Kong Cereal, so naturally, they followed up just as they had with the video games, and introduced Donkey Kong Jr., Cereal. "DKJC", as it was often called by nobody, was a fruit flavored cereal with little banana and berry shaped pieces. It was a fun and overly sweet cereal, as were many of the best cereals in the 80's.
Nintendo Cereal (1988)
|Image by Jason Liebig|
Much like Nerds Cereal, the box was split into 2 sections. On one side, you has Super Mario Brothers Cereal (Fruit-flavored Marios, Mushrooms and Goomas). On the other, Zelda Adventure Cereal (Berry-flavored Links, Hearts and Shields.)
"Nintendo Cereal System. If you can't beat 'em, eat 'em. "
Nicely done, Nintendo.....nicely done.