Tuesday, December 13, 2011

From the Beverage Aisle: Milk Mate

Milk Mate Chocolate Syrup
Company: ?
Years - Late 70's/Early 80's
Milk Mate Newspaper Ad - 1979

Alright,  this one is new to me. I ran across an ad in some old Newspapers recently, and have come to the conclusion that it isn't around anymore. I have very little info on it. Other then it's more chocolaty then powdered chocolate mixes. And they'll give you a wagon to haul around your Milk Mate drink mix/friends in.

Is there anyone out there who remembers this stuff? Anyone? Helloooooo.............Echo.......echo.............echo..........

Milk Mate Newspaper Ad - 1980

Please leave comments below

15 comments:

  1. I do !!!
    When I was young (not that far away...), I used to use Milk Mate as a chocolate sauce on ice cream. Mmmm.... :)
    I was wondering what happened to it, since it's not available anymore. The only remaning one is Nesquick. It was an equivalent. When Milk Mate was launched in 70's, other companies were only making chocolate powder, which was almost impossible to mix properly.

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  2. I remember the commercials for it. hersheys chocolate syrup in the can already existed and had a better taste.

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  3. I have what I believe is the only existing Milk Mate wagon to be found. It is new, never used, mint out of the box assembled. Great wagon for a collector, resturant, grocery store, or Antique Mall/store. Photos available for serious buyers.

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    Replies
    1. Do you still have this and prepared to part with it?

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    2. I have one in great condition as well

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    3. Snellmelissa1211@gmail.com

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  4. i remember milk mate. it tasted good. don't know why it isn't around anymore. poor sales i guess. but it was good stuff.

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  5. Interested in Milkmate wagon. 10SBRAT at gee mail dot com. Thx.

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  6. Going on 47 years old here. Remembered fondly. Gone but NOT forgotten

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  7. Milk Mate had this VERY upbeat commercial aimed at kids -- the actors had such jubilant enthusiasm it made me want to try it despite the fact I had stopped drinking milk about a year prior. To the tune of "Money Makes the World Go Round" from Cabaret, the jingle went:
    "Milk Mate makes your milk taste great,
    Your milk taste great,
    Your milk taste great,
    Milk Mate makes your milk taste great,
    When you squeeze some out you'll smile,
    You'll wear a Milk Mate smile."

    A later commercial just a kid looking over a glass of chocolate milk, explaining how powdered chocolate all to often "floated on the top", or "got wasted on the bottom" (cue a picture of a clump at the bottom of a finished glass of chocolate milk). Whereas Milk Mate mixed in "lickety-split". Hey, those are the words they used!

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  8. My son drank it when he was young. I have the wagon and am using it today. I haul plants from my back porch to the front every year.

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  9. I remember this very well! Chocolate & strawberry & banana flavours.... Awesome flavours but the sugar content was ridiculously high! Maybe someone should remake with stevia??

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  10. Milk Mate was THE BEST!!! Not only did it mix well, and taste amazing, but it also left your chocolate milk bubbly! The banana one was really good too, as was strawberry. All better than Quik. The only other strawberry flavoured milk I ever had that was good, was the milk in the bowl, after eating Strawberry Shortcake cereal, which was also AMAZING!!! I miss the 80's.

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  11. I have one it great condition as well. If interested send me an email

    Snellmelissa1211@gmail.com

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  12. I remember this from when I was young. I also clearly recall it tasted far better than anything else, including other chocolate syrups once other companies began making them.

    I never could figure out what the difference was until recently I think. I discovered U-Bet brand syrup, and to my surprise it tasted almost like Milk Mate. Looking at the ingredients, U-Bet chocolate seems to use dutch chocolate. Hershey's and Nesquick don't, nor do any other brands of chocolate syrup I can find.

    So I guess perhaps the dutch chocolate is the secret to Milk Mate's taste.

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