Tuesday, May 29, 2012

From the Cereal Aisle: Raisins, Rice & Rye

Product: Raisins, Rice & Rye Cereal
Company: Kelloggs
Years: 1980-?

1980 Kelloggs Raisins Rice & Rye
Image by Bolio88 on Flickr

Since starting this blog, I am finding out that there are literally thousands of products that I have never even heard of before, many of them even having been available in my lifetime.

The latest product in the "how did I miss this?" category I stumbled upon by accident while sorting through my collection of vintage VHS tapes of old TV shows with original commercials. During an airing of "She's a Good Skate, Charlie Brown" from February 1981, I found a commercial for a cereal called "Raisins Rice & Rye". I made a bewildered face to myself, then hopped onto the computer to find, well, not much.

But I did find the commercial on Youtube:

The only other info I could find was from the great folks over at Mr. Breakfast.

This is taken from a magazine ad for the cereal:

People of Raisin Persuasion! Introducing Kellogg's Raisin Rice & Rye

People of raisin persuasion, we've got a whole new raisin cereal for you. Kellogg's Raisin Rice & Rye cereal.

First, we blended the delicious taste of crunchy rice together with the satisfying taste of hearty rye into one incredibly flavorful flake.
Then we added raisins! Raisins, raisins, raisins.
People of raisin persuasion, awake and reach for your spoons.
Make Kellogg's Raisin Rice & Rye a part of your nutritious breakfast.
What a combination!
For people of raisin persuasion.

And that, my friends, sounds racist to me.

So is that why it is simply a footnote in the long history of Kelloggs cereal? Or is it that you throw up in your mouth a little bit when I say "delicious Rye cereal"?

Or maybe it's both.

Either way, it wasn't around very long, so I will proudly add this to the cereal aisle here at Gone But Not Forgotten Groceries.


  1. I was really hoping this somehow involved whiskey

    1. I think you may be on to something. I'm going to contact the good people at Kellogg's and see if we can't get a "Hair of the Dog" cereal. We just need to think of a catchy name. "Breakfast Booze", or possibly "AA's"? "Rise and Wine"? Hmmm.....this might not work after all.

  2. This was the best cereal ever! Then all of the sudden it was gone. The Kellogg Co lost it's mind pulling it off the shelves

  3. It was the best cereal ever. Our kids even loved it. We bought it weekly and then........nothing.............zip, gone, outta here. It was no more. I keep hoping against hope that Kellogg's will bring it back. It's so much better than some that have made it a lot longer or even new ones that are on the shelves today.

  4. The name of the cereal and the marketing killed what was, to me at least, the best cereal introduced in the 1980's I wish it were still around.

  5. Add me to the list of people proclaiming this to be a great cereal. How the abomination that is Raisin Bran was allowed to continue after developing this is mindboggling.

  6. I loved it also. Keep hoping to find an offbrand of the cereal on the shelf somewhere.

  7. Wanted so much to like this blog. But then you had to turn into a typical effing Millenial scumbag liberal calling EVERYTHING "racist"...#MAGA, shit head...fuck you and your communist blog...

  8. Does anyone know exactly when it was discontinued?

  9. It was the best cereal. Was so upset when they discontinued it. Wished they'd bring it back with better marketing.