Company: Kraft Foods
Years: 1969 - 1996
|Image by Gregg Koenig|
Quick, name the first 3 things that come to your mind when I say the word "MAGIC".
"White Tigers": OK, not really Magic, but I guess I'll give you...
"Doug Henning's Fantastic Magical Hair": Hmm....I guess it's magic related, but his hair? Really? That's what you remember the most....
"Jell-o 1-2-3": Ha ha ha.....I'm glad you're having fun dicking me around, jerk.
But guess what? The Jokes on you. Because I was going to talk about Jell-o 1-2-3 anyway. Hey wait, where are you going?
Jell-o 1-2-3 was one of many Jell-o products to be released in the 70's, and it actually was quite successful for Kraft. It came in 3 flavors that I know of: Orange, Strawberry and Mixed Berry. The whole idea was that you could make this awesome 3 layered Jell-o that would knock the socks off your easily impressed dinner guests.
Especially Cindy. That girl was dense.
The 3 layers set in different colors and different textures, one like Jell-o, one like a pudding, and one a soft foam/mousse like texture. I sort of remember eating this in the 80's, but I always just thought my mom was very talented at making jell-o. Now looking back, I guess without that skill she was a disappointment after all. (I kid, mom, I kid. I'm sure there was something else you were good at. When I think of it, I'll let you know.)
I'm not sure why this product was discontinued in the late 90's after such a long, successful run. But if I had to guess, it was probably because they were developing Jell-o 1-2-3-4, which they were over confident and cocky about. They were sure it was going to be the next big thing. But guess what? Riots broke out. Stores were looted. Fires were set. The world wasn't ready for a 4 layered desert.
Or maybe that never happened. The 90's were sort of a blur to me.
Anyway, there are petitions online for Kraft to bring this back, and there are recipes online showing you how you can make your own Jell-o 1-2-3.
But it's just not the same.
We miss you, Jell-o 1-2-3.
And we miss you too, Doug Henning.