Thursday, July 5, 2012

From the Cereal Aisle: Body Buddies

Product: Body Buddies Cereal
Company: General Mills
Years: 1983-?

I realize that in the Cereal business, it's hard to come up with an original concept. It's all been done before a zillion times, and with every truly new cereal that hits the market, there will be people saying it's just like Cereal X, Y or Z.
Enter "Body Buddies".

It's just Kix, right? I mean, look at it........Exact same f'ing cereal. Come on, General Mills. Lets see a little effort once in a while.

Body Buddies was promoted as a "healthy" cereal for kids, packed with 16 vitamins and minerals that your kids will surely love, if they in fact tried this cereal, which they won't, because it's just Kix, which they already hate.

The kids/mascots on the boxes were known as the Body Buddies or some shit. They did fun, healthy activities, like kicking a soccer ball, wearing a cowboy hat, or riding in a poorly constructed soapbox car with pink wheels that just screamed "Look at me, I'm Fabulous!"

Body Buddies came in 2 flavors, Fruit Flavor and a Honey Flavor (Kix? Seriously...). They weren't around for very long, which was good for kids, because they could once again concentrate all their hate back onto the Kix their parents kept buying. Would it hurt you to get a box of Count Chocula every once in a while, mom? Jeesh.

But the thing I hate most about Body Buddies cereal is that every time I say or hear the name "Body Buddies" I picture the opening to the also short lived but hit TV show "Bosom Buddies" staring Tom Hanks and that other guy. And then the theme song gets stuck in my head.

Do we miss Body Buddies Cereal? Not nearly as much as we miss the tv show Bosom Buddies. And nowhere near as much as we hate Kix.

OK, as much as I hate Kix.


  1. It was sweeter than Kix, though. Kix was in that Cheerios/Corn Flakes wheelhouse of "Cereals That You Add the Sugar to Yourself Because on Their Own, They're Terrible". But I remember Body Buddies as having a little bit of Foot Loops flavor to them. Not as strong. Sort of a midpoint between Kix and decent cereal.

  2. I think they should make them,again.Sweeter & better than Kix..

  3. I wasn't a big fan. nor to kix . kinda the same . but I remember them

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