Tuesday, April 9, 2013

From the Cereal Aisle: Buc Wheats

Product: Buc Wheats Cereal
Company: General Mills
Years: 1971-1983

1983 Buc Wheats w Wildlife Print
Picture by Bolio88

I am not generally a fan of flakes when it comes to my breakfast cereals. Honey Toasted, Frosted, Corn, Bran.....flakes of any kind really. Maybe it's the awkwardness of the flake shape, and the sharp roof of the mouth piercing edges that they often produce. Maybe it's the negative connotation that the work "Flake" has:

FLAKE

n. An unreliable person; someone who agrees to do something, but never follows through.
1. John forgot to show up for work again this month. He's such a flake. 

I'm petty sure my parents knew my opposition to flake based cereals growing up, which is why I don't recall a box of Buc Wheats cereal ever entering our house. I'm sure it was delicious...I mean.....look at the nice.......brown box..........with that bowl of brown flakes........and the exciting "Wildlife Print" offer on the back of the box.......who needs fun prizes like baking soda submarines, or Garfield bike reflectors.......I'll be the only kid on my block with a Les Kouba deer print...........exciting. *crickets*

Buc Wheats were pretty popular for a while, mostly because of the Maple glaze that was gently brushed over each flake with butterfly wings (I can't prove that). But then for some reason in the early 80s, they changed the formula. Instead of a maple glaze, they changed to a honey glaze. And I'm sure you can imagine the anarchy that erupted when people realized what General Mills had done. General Mills headquarters was stormed by angry townspeople and burned to the ground. The cereal aisles ran red with the blood of GM executives.
That's what I imagine anyway. Hey, I was like 6 at the time, I can't remember a lot. It's much cooler then imagining people just not buying the cereal anymore...even if that's more or less what happened. 

BUC WHEATS ad-79
Image by CheshireCat666


Buc Wheats had a good 10 year run as the "Sticky Wheaties of the 70's", but the change in the sweetener proved to be too much for most people, and poof, it was gone.

Maybe you have fond memories of this cereal. Maybe you wish it would make it's triumphant return to Cereal Aisles across America.......hell, across the globe.

I don't. But then again, I'm pretty much a flake.



13 comments:

  1. Hmmm, I wonder how buckwheat taste different than regular wheat.

    Oh and how can you put down flake cereals. That's like 75% of cereals right there.

    ReplyDelete
    Replies
    1. The worst part about flakes is that unless you practically inhale a bowl instead of eating it slow enough to be able to actually taste it, they get too soggy in the milk...

      Delete
  2. Wow, what memories that that box brings back! I ate Buck Wheats every morning for 7-8 years, then poof gone! Thanks for the post.

    ReplyDelete
  3. please bring back buc wheat i buy 10 boxes a week love love love them

    ReplyDelete
  4. Totally agree.....Buckwheats were the BOMB! I tried making my own by adding maple syrup to a number of other flake cereals but just could never achieve the same flavor or consistency. I wish they would bring back the original recipe before the honey switcharoo. Hope someone from General Mills is watching the net for these comments.

    ReplyDelete
  5. Just an FYI for those of you that like the Post Selects Maple Pecan Crunch, they are on Post 's hit list for being discontinued so you may want to stock up before they are sold out.

    ReplyDelete
  6. I loved Buc Wheats as a child. I really do miss them...the original version of course. I don't care for maple in any cereal but for some reason, I loved Buc Wheats. I could eat them right out of the box. I also wish they would bring them back. They'd always be on my shelf.

    ReplyDelete
  7. I did like the original version, with the maple flavor... maybe if they had stayed with the maple flavor, it would still be on the shelves...

    ReplyDelete
  8. It was my favorite breakfast cereal for over a decade. It was indeed the maple flavor coating that made them so good, plus, they did not get soggy like corn flakes, most likely because of the coating.

    ReplyDelete
  9. If you are ready for the grownup version, you can buy Maple Buckwheat flakes from Arrowhead cereals. They are really good and, I'm sure have far less sugar than the original - only 5g/serving. I ate Buc Wheats every day for years. This is a pretty decent substitute....and they're organic.

    ReplyDelete
  10. Buc wheats were the best flakes ever! My favorite cereal of all time! I didn't need milk I could eat it right from the box! Please bring back the buc!!!

    ReplyDelete
  11. We have 2 of the prints. Matted and framed and we get more compliments on that print. They are surprised on finding out where we got it. It was awesome cereal until they changed it.

    ReplyDelete