Friday, December 5, 2014

From the Misc. Products Aisle: Tickle Anti-Perspirant

Product: Tickle
Company: Bristol Myers
Years: 1977-1984

Phallic shaped packaging - Check.

Sexual innuendo for a tagline - Check.

Weird Commercials with attractive women laughing continuously - Check.

This product had it all. It had the sexually charged 70's, wrapped up with very era specific package design, wrapped up with a dirty sounding tagline, wrapped up with commercials that make you blush, wrapped up with beans, lettuce and cheese in what I like to call a "Holy Crap, This Product is Amazing" Burrito.


It came in 4 scents, or as my wife hates when I say it, flavors: Herbal , Floral, Citrus, and Unscented.
Besides the obvious, well, um......shape of the "package", the ads for this product cleverly referred to this as the antiperspirant "With the big, wide ball", to which all the girls start to laugh.

The commercials are a whole new level of bonkers, and they were actually voted the worst commercials of 1977. Check em out:



Sex sells, but who's buying? Well, a few years ago a new Tickle stick (now THAT sounds dirty...) sold on Ebay for over $100. Some guy found it when cleaning out his parents bathroom cupboard, and now that guy is rich! Ok, maybe not rich, but he sold a deodorant shaped like a you know what to somebody who wanted to check out it's big wide ball, and that my friends, is pretty f-ing rich.


13 comments:

  1. Old Tickle containers sell for $100 on eBay?! Add another thing to list to keep an eye out for at estate sales!

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  2. For the life of me I remember these after 1984.

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  3. I remember it as leaving a white crusty film. No kidding. I also remember using Flickr razors around the same time. They were round and you would turn the razor inside it to a new one. There were like 5 razors inside it.

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    1. I remember those razors! I didn't even need to shave yet, but thought those razors were SO cool..I begged my mom to get me one!!😊

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  4. I remember it as leaving a white crusty film. No kidding. I also remember using Flickr razors around the same time. They were round and you would turn the razor inside it to a new one. There were like 5 razors inside it.

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  5. Please bring tickle citrus back. I LOVED IT! It doesn't nred the stupid packaging. Just a regular roll on. Got so many complements using that. It smelled so good. I practically bathed in it.

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  6. Well, as an innocent teenager who knew NOTHING about innuendos and sexual stuff like that, I didn't even think of Tickle as being sexually charged and full of innuendos. I just thought of it as cute packaging and I used it, but, as I recall, it really didn't work. I don't have that disease where you have bad underarm BO, but, nothing seemed to work on my order, or, at times, my underarm wetness. Went through ALL the antiperspirants, and they either didn't work, or they broke me out big time. Had such rashes, couldn't wear antiperspirant or any kind of powder under my arms without it burning and itching. But, to get back to your article about it being a sexually charged item, like I said, I was an extremely innocent and naive teen who used it because it wasn't something my mom would use, which being a teenager, was basically what all my purchases were based on---stuff my mom wouldn't buy or use.

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  7. Bring back Tickle Deodorant...!!! It was amazing...fresh smelling...delicious..

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  8. I loved Tickle Deodorant, all of us girls in middle and high school used it on a regular basis because it looked pretty and was actually a good deodorant! Being young we had no idea of this supposed sexual connotation and quite frankly, it brings back fond memories of just growing up in the seventies/eighties, which was way funnier than now !!!

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  9. Tickle was the best deodorant hands down.

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  10. I remember the commercials but wasn’t at an age where I recognized what I can see now (courtesy of the embedded videos) is blatant sexuality! Damn! I tried this product, but hated the sticky wetness (not a commentary on sex I swear) and it didn’t work well.

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  11. I was watching Vaporwave music videos and they use a lot of 70s and 80s commercials for their videos. I saw one Tickle commercial and was instantly taken back to my preteen self. It's one product I would buy consistently if it came back.

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    1. same reason i came here. watching vaporwave music videos and saw the commercial. I looked it up out of curiosity and found my way here. like minds...and all that

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