Company: Bristol Myers
Years: 1977-1984
Phallic shaped packaging - Check.
Sexual innuendo for a tagline - Check.
Weird Commercials with attractive women laughing continuously - Check.
This product had it all. It had the sexually charged 70's, wrapped up with very era specific package design, wrapped up with a dirty sounding tagline, wrapped up with commercials that make you blush, wrapped up with beans, lettuce and cheese in what I like to call a "Holy Crap, This Product is Amazing" Burrito.
It came in 4 scents, or as my wife hates when I say it, flavors: Herbal , Floral, Citrus, and Unscented.
Besides the obvious, well, um......shape of the "package", the ads for this product cleverly referred to this as the antiperspirant "With the big, wide ball", to which all the girls start to laugh.
The commercials are a whole new level of bonkers, and they were actually voted the worst commercials of 1977. Check em out:
Sex sells, but who's buying? Well, a few years ago a new Tickle stick (now THAT sounds dirty...) sold on Ebay for over $100. Some guy found it when cleaning out his parents bathroom cupboard, and now that guy is rich! Ok, maybe not rich, but he sold a deodorant shaped like a you know what to somebody who wanted to check out it's big wide ball, and that my friends, is pretty f-ing rich.
