Friday, May 27, 2016

From the Beverage Aisle: Nestle's Choco Boom

Product: Choco Boom
Company: Nestle
Years: 1970-71

Hey Gone But Not Forgotten Groceriers! (wait, is that a thing?)
Every once in a while you come across an item that is so forgotten about that even the mighty internet is of no help to you.

I googled Choco Boom, and it told me I had cancer. (Come on Web're better then that).

I also found one other person, The Urban Archeologist ( who didn't know what this stuff was either after finding several empty cans.
Image by the Urban Archeologist -

But yeah, I don't have much on this one. It's another weird mystery that I wish I could solve but can't. So what do I know?

It's a product put out by Nestle's in the early 70's.....a chocolate flavored drink. Think Yoo-hoo. Yeah, you got it....

The only other thing I know is that if they did in fact make liquid dynamite, under no circumstances drink it. I mean, come on...use some common'd be blown up.

Choco Boom.

Legendary DJ Bruce Marrow of WABC/WNBC face (Cruisin' Brucie as he was called) was sort of the spokesperson as you can see by the comic book ad below, so maybe I should contact him and get to the bottom of this.

I have a feeling this mystery has only begun......hopefully more to come......


  1. Great post, thanks for sharing.

  2. Have you tasted TAB lately? It's like fingernail polish (and I don't mean that in a good way!!

  3. I am interested for this Blog. I will share this blog more than ever. This is a great blog, all of this important information is to be thanked by heart.
    Vente en gros des produits de thé à Montréal

  4. id be interested in buying these cans.

  5. I know nothing of this drink, but having grown up in Northern New Jersey in the 1960s, listening to 77 WABC, I can tell you Bruce Morrow was known as COUSIN Brucie.