Company: Mars
Year: 1989/90
I have to admit, I completely forgot about PB Max. Maybe because it wasn't around for very long. But once the words "PB Max" were uploaded to my brain again it all came back. The delicious taste of creamy peanut butter and oats on a square whole grain cookie, then the whole thing dipped in chocolate.....the annoying commercials reminding me that PB didn't stand for "Piggy Banks, or "Polka Band", or "Pink Baboon", or even "Portly Ballerina". It all came back. Oh how I miss you, Max. Is it ok if I call you Max? No? My apologies.
So why did the PB Max Go away? Rumor has it (According to former Mars executive Alfred Poe), that PB Max was discontinued due to the Mars family's distaste for peanut butter, even though in it's short run the candy bar racked up $50 million in sales.
Now there is one serious dislike for peanut butter. Maybe Peanut allergies ran in the family and they were just watching out for their own.
Or maybe they just wanted me to be standing in the candy aisle one day in the mid 90's, utterly confused, looking like a fool, trying to figure out what the hell happened to my beloved PM Max.
Or maybe it was neither of those things.
Yeah, probably not.
