Thursday, November 17, 2011

From the Cereal Aisle: Powdered Donutz Cereal

Powdered Donutz
Company: General Mills
Years: 1980-83/84
Powdered Donutz Cereal

Powdered Donutz Cereal (using the Z instead of the S before it was cool to do that) was basically a fat powdered Cheerio. They didn't think that was a very good slogan, so they went with their second choice, "A Crispy, Sweetened 3 Grain Cereal".
Doesn't quite catch the eye like "Just A Fat Powdered Cheerios", does it?
I don't honestly remember this cereal either, but what was with all the Donut Cereals in the 80's/90's? Powdered Donutz, Dinky Donuts, Dunkin Donuts Cereal.....
Anyway, much like Urkel-Os, General Mills tried to dress up Cheerios and give it a new name, but to no avail. It was around to see the early 80's and then it was gone.

What did you think of Powdered Donutz Cereal?


  1. I liked the cereal a lot... I can still my remember my neighbor singing the commercial jingle while we were shooting hoops in his drive way.

  2. I remember eating these!! I liked them, although I don't think they would be popular now

  3. My favorite cereal, ever!! They were only around for about 3 years, but I still miss them! (I know...crazy, right?)
    I think they might do quite well in today's market, where most cereals are just clones of some other one....Donutz was truly unique. Once in a while, I catch a whiff of something that I swear smells like Donutz...guess it made quite an impression on my 10 to 12-year-old taste buds!!

    1. Me too!!! I wish they would bring them back!

  4. My favorite EVER!!!! I wish they'd bring this one back!!!!

  5. I remember when they hit the market and I loved them. I think Dinky Donuts were developed to compete with the former (but Donutz were far superior). I don't remember a Dunkin Donuts cereal, perhaps those came out a little later. I turned 12 in 1980, and that was about the last year of my sugary cereal phase.