Company: General Mills
|Photo by Greg Koenig|
Of all the cereals from my childhood, S'mores Crunch has to be in my top 5 cereals I'd bring back if I ever ran for President of the United States and won. Which in this day and age, with all the money floating around the elections, is pretty tough to do. I mean, sure, maybe if some of you chipped in and started a Super PAC for me and were able to donate a few million dollars each, then maybe. But as it sits right now, it's a long shot at best, so you can probably just count on S'mores Crunch remaining discontinued, and that's a damn shame. Because it was delicious.
Launched in 1982, S'mores Crunch was, to put it simply, Golden Grahams with marshmallows.
But when you cut down to the core of what made it great, it was more then that......it was truly special. It was grahams. It was chocolate. It was marshmallow. It was rainbows. It was unicorns. It was love.
It was all those things in a bowl (but mostly just the first 3).
You might remember the commercials for S'mores, which not unlike every kids cereal commercial made from the dawn of man, involved some kids trying to get some cereal. Then they run into a problem (someone steals their cereal / someone traps them in a cage and keeps them from getting their cereal / they get hit by a bus). Luckily, they have some help getting them to their beloved cereal. In this case, they are helped by The S'morecerer. He takes them out of the horrible situation they are in (trapped in a room with a Nickleback album playing over and over and over again) and drops them right smack dab in front of a big bowl of S'mores, and after finishing their cereal, one of the kids cleverly says "Can I have S'more?"
HAHAHAHAhahahahahahahahahahahaHAHAHAHAhahahahahahahaaaaaa...........you stupid kid, no you can't have any more, it's been discontinued.
In the late 80's Smores Crunch tried to rebrand itself as S'mores Grahams, and it lasted a few more years into the early 90's, but it was finally discontinued for good after the great marshmallow famine of 1992. Or it just wasn't selling as well as it had been. It was one of those two things I think.
|Photo by Jason Liebig|
In 2003, Kelloggs ripped off the idea and came out with a cereal called Smorz which was a @%*#*!$ travesty to all things holy. It wasn't the same at all. It was a cheap knockoff of a cheap knockoff of a once great cereal. So I just pretend it never happened. Kind of like The Hangover 2.
Finally, an observation: Is anyone else kind of creeped out by the cartoon marshmallow on the box? I mean, on the S'mores Crunch box, it looks like him, Chocolate and Graham Cracker are all buds, just hanging out, smiling......waiting for you to take them home and love them. But then, on the S'mores Grahams box, Marshmallow has decided to eat his friends, like some sort of Marshzombie.
Just an observation I had. Probably means nothing.
Or does it? (note to self - load guns for impending zombie marshmallow apocalypse.)