Wednesday, October 17, 2018

From the Beverage Aisle: Gatorade Sunbolt

Product: Gatorade Sunbolt
Company: Quaker/Gatorade North America
Years: 1994





This product was brought to my attention by one of my favorite Podcasts, The Rad Years (check em out here, kids: https://radyears.com/ ). 

Imagine a time, long ago, when there were no energy drinks. No Rockstar. No Monster. No Red Bull.
There were only 2 options if you wanted to feel awake and alert in the mornings: Get a good night sleep (Ha!) or drink a cup (or 6) of coffee. Oh, and cocaine. So there's 3 options, but not really.


Anyway, Gatorade saw that people loved their regular Gatorade, and the non-coffee drinkers were drinking it in the mornings to get all the vitamins and electrolytes as a pick me up before their big day of slam dunking basketballs and/or sitting in the cubicle next to Carl (No, I didn't see the big game last night, Carl). So they thought to themselves "Hey? Why not make a caffeinated version of what these people already love???!! It's like Gatorade....mixed with coffee! But not really. But really."



And so Sunbolt was born. It was more of a citrus drink...think Sunny D mixed with gatorade, mixed with caffeine. They also made a non-caffeinated version of the drink, for those people who actually did get a good night sleep the night before, but still wanted something to drink and for some reason couldn't track down orange juice, or regular Gatorade, or Sunny D, or water, or milk, or really, a vast array of liquids that are readily available to everyone at literally all times.

"Sure, there's other things we can drink, but were hip 20something in the mid 90's,
dressing like extras from Friends. So for us, it's Sunbolt all the way, dude!!!
Unless you've got any of that cocaine....If so, we'll take that."
Sunbolt was test marketed in the Baltamore/Washington DC area as well as the Philadelphia area.
It was sure to be a huge success!
(In my best Morgan Freeman voice.....ahem....)
"It was not a huge success."

GLUG....GLUG.....GLUG......


Sunbolt was marketed for about 3 months but never really expanded nationally.
It fizzled out and was soon forgotten about. But like Zima, I think that Sunbolt was 20 years ahead of it's time. The market now is saturated with caffeinated "morning drinks" for the non coffee crowd.

I'd love to go back and try Sunbolt. As a kid, I bet it was a rush to know you were getting all looped up on caffeine drinking what essentially looked like a bottle of OJ. Heck, I'd love to try it now.
Because sometimes you need to switch it up a bit, and a refreshing bottle of Sunbolt would be a nice change of pace from the the daily cups of coffee.

At least I've still got my Cocaine. (I kid...I kid...... )




4 comments:

  1. In this fashion my associate Wesley Virgin's autobiography starts in this SHOCKING and controversial VIDEO.

    Wesley was in the army-and soon after leaving-he discovered hidden, "MIND CONTROL" tactics that the government and others used to obtain anything they want.

    As it turns out, these are the exact same SECRETS many celebrities (especially those who "became famous out of nothing") and elite business people used to become wealthy and famous.

    You've heard that you use only 10% of your brain.

    That's because the majority of your brain's power is UNCONSCIOUS.

    Perhaps that expression has even taken place INSIDE OF YOUR very own brain... as it did in my good friend Wesley Virgin's brain around seven years back, while riding an unlicensed, trash bucket of a car without a license and in his bank account.

    "I'm absolutely fed up with living paycheck to paycheck! When will I finally succeed?"

    You've been a part of those those conversations, isn't it right?

    Your own success story is waiting to happen. All you need is to believe in YOURSELF.

    WATCH WESLEY SPEAK NOW

    ReplyDelete
  2. Promo Lockdown Corona S1288Poker

    Deposit Pulsa Tanpa Potongan

    Salah satu kegiatan untuk mengisi waktu luang ketika periode lockdown corona adalah bermain poker online, domino QQ, capsa susun, bandar ceme keliling, super10. Kegiatan bermain ini paling aman ketika bermain dirumah tentunya dapat dilakukan kala sendirian ataupun bersama teman-teman. Salah satu cara deposit yang sangat mudah untuk dilakukan adalah melakukan deposit via pulsa Telkomsel, XL, Axis.

    Promo Deposit Pulsa Tanpa Potongan Lockdown Corona

    - Minimum deposit 100.000
    - Maksimal deposit 3.000.000
    - Berlaku untuk 1 userid 1x perhari
    - Syarat withdraw setelah melakukan turnover 2x dari jumlah deposit
    Contoh Deposit Pulsa 100.000, Maka Boleh Withdraw Jika Saldo 200.000
    - Pemain yang mengikuti promo deposit pulsa tanpa potongan tidak mendapatkan bonus freechip harian ataupun member baru.
    - Apabila nilai deposit dibawah jumlah minimum atau melebihi batas maksimal perhari maka dikenakan potongan, sesuai rate yang berlaku pada situs pada hari itu juga.

    Promo ini mulai berlaku tanggal 19 Maret - 02 April 2020

    (Claim Freechip Disini...)

    ReplyDelete