From the Beverage Aisle: Gatorade Sunbolt

Product: Gatorade Sunbolt
Company: Quaker/Gatorade North America
Years: 1994

This product was brought to my attention by one of my favorite Podcasts, The Rad Years (check em out here, kids: https://radyears.com/ ). 

Imagine a time, long ago, when there were no energy drinks. No Rockstar. No Monster. No Red Bull.
There were only 2 options if you wanted to feel awake and alert in the mornings: Get a good night sleep (Ha!) or drink a cup (or 6) of coffee. Oh, and cocaine. So there's 3 options, but not really.

Anyway, Gatorade saw that people loved their regular Gatorade, and the non-coffee drinkers were drinking it in the mornings to get all the vitamins and electrolytes as a pick me up before their big day of slam dunking basketballs and/or sitting in the cubicle next to Carl (No, I didn't see the big game last night, Carl). So they thought to themselves "Hey? Why not make a caffeinated version of what these people already love???!! It's like Gatorade....mixed with coffee! But not really. But really."

And so Sunbolt was born. It was more of a citrus drink...think Sunny D mixed with gatorade, mixed with caffeine. They also made a non-caffeinated version of the drink, for those people who actually did get a good night sleep the night before, but still wanted something to drink and for some reason couldn't track down orange juice, or regular Gatorade, or Sunny D, or water, or milk, or really, a vast array of liquids that are readily available to everyone at literally all times.

"Sure, there's other things we can drink, but were hip 20something in the mid 90's,
dressing like extras from Friends. So for us, it's Sunbolt all the way, dude!!!
Unless you've got any of that cocaine....If so, we'll take that."

Sunbolt was test marketed in the Baltamore/Washington DC area as well as the Philadelphia area.
It was sure to be a huge success!
(In my best Morgan Freeman voice.....ahem....)
"It was not a huge success."

GLUG....GLUG.....GLUG......

Sunbolt was marketed for about 3 months but never really expanded nationally.
It fizzled out and was soon forgotten about. But like Zima, I think that Sunbolt was 20 years ahead of it's time. The market now is saturated with caffeinated "morning drinks" for the non coffee crowd.

I'd love to go back and try Sunbolt. As a kid, I bet it was a rush to know you were getting all looped up on caffeine drinking what essentially looked like a bottle of OJ. Heck, I'd love to try it now.
Because sometimes you need to switch it up a bit, and a refreshing bottle of Sunbolt would be a nice change of pace from the the daily cups of coffee.

At least I've still got my Cocaine. (I kid...I kid...... )

From the Snack Aisle: Krazy Glazy

Product: Krazy Glazy
Company: Nabisco
Years: Early 70's

Once upon a time, Pop Tarts weren't the only breakfast toaster pastry on the market. You had a choice to make while strolling the cereal aisle. One such item that I'd like to highlight today was a little remembered pastry called Krazy Glazy (with a K, because it's gangsta.)

Total disclosure: I hadn't heard of these before either until about a week ago when I stumbled upon this ad in the Spokane Daily Chronicle from November 28, 1973.

Krazy Glazy came in 4 flavors, Apple, Cherry, Strawberry, and Blueberry. The rest, as it turns out, is a mystery. I contact Nabisco/Mondelez and got nowhere. Nobody had any information or even remembered these (as it usually goes with large companies that have a vast history of products and have changed ownership at some point). How can these companies have no library of products? Or do they, and they just don't like to share that information. If they don't, it's kind of sad, actually.

The thing that struck me most about this product is the box. As a collector of vintage packages, I tend to gravitate towards silly characters and colorful boxes that have a distinct feel of the era they were created. And this box certainly hits all those marks. I've never seen an actual box, but if anyone out there has one to share, let me know. I'd love to see it! It has a Crazy (sorry, Krazy) looking Pastry dude on the front...with a massive head wound! I mean, why is he smiling?! He's seconds from death!

Other then the above, I couldn't find any information about this product, so I'm guessing it must have been a flop that wasn't around very long. The only information I could find was a few stills from a Krazy Glazy commercial that was never aired. You can read that interesting little story about that experience here.

http://www.getthefive.com/articles/the-marketeer/adventures-in-adland-3-peter-the-copywriter/

And that's it. I would love to get more info on this product. I would REALLY love to get one of these boxes for my collection, or a scan of a box even so I can reproduce it. Surely someone out there must have one. Or has this product already been forgotten? I hope not. So I'm going to do my part to stop that from happening by adding it to the shelves here at Gone But Not Forgotten Groceries.

From the Miscellaneous Products Aisle: Richard Simmons Salad Spray

Product: Richard Simmons Salad Spray
Company: Chelton House Products
Year: 1989-1990

Say what you will about Richard Simmons.

No seriously, go ahead, I'll wait.

Exercise Guru and punchline Richard Simmons was WAY ahead of his time when he created a line of salad dressings in 1989 called Salad Spray. The idea was that you don't need to drown your lettuce in salad dressing. Instead, this bottle would spray your salad, sort of like Windex..... each squirt would release one calories worth of dressing, so you know how many calories you're getting. Interesting concept. Only problem is, it was way before it's time (you can find these products on shelves these days by other large name companies....it just took people 15+ years to catch on and accept them.)
It was the late 80's, and people loved their salad dressings. Or people just were a bit weirded out by Richard Simmons and didn't want to be made fun of by strangers/friends/family/strange friends and family.

It came in several different flavors: French, Italian, Roma Cheese, Dijon Vinagrette, and Oriental (whatever that flavor is).

I couldn't find a whole lot about this product, and actually I had forgotten about it until I was reminded by reader Darryl Heine. So I dug into the internet a bit and still couldn't find much.
So I'd be surprised if anyone really remembers using this stuff at all....spraying your salads....or your annoying sister.

So go ahead.......laugh at Richard Simmons all you want.

Sure, I can wait again.

Who wants a salad??!??!???