Monday, October 3, 2011

From the Canned Goods Aisle: Koogle

Koogle Peanut Butter
Company: Kraft
Years: 70's

Look, I blame my parents for lots of stuff. My dislike of Apple Pie, my anxiety in crowded places, and my fear of puppets, to name a few. But I really can't blame them for not having me sooner so I could enjoy the flavored peanut butter treat that was Koogle. I mean, sure, they could have stockpiled a bunch of jars for me prior to my birth, but really, who has that kind of hindsight? Give them a break, they aren't perfect (remember, there is that whole fear of puppets thing).

Koogle was a flavored Peanut Butter treat from the 70s that came in several flavors: Chocolate, Vanilla, Cinnamon, and Banana. It had a memorable commercial featuring the jive talking Koogle Mascot who sang  "Pea-nutty-koogle with the koo-koo-koogly eyes!" It was around for a few years, but sadly didn't last.

Man, I wish my parents had me sooner. I missed out on some serious craziness with Koogle.

Please, if you've had Koogle, let me know. Sounds like one extinct food I could have gotten into.

67 comments:

  1. I remember it well, and was sad to see it go. I think my granmother or even mom bought it once when I was in 6th grade. I still can't go past the peanutbutter isle in the store without hoping MAYBE it will magically re-appear.

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    1. I am so happy to have stumbled upon this! For years I've been trying to find the cinnamon peanut butter of my childhood. Now I know what the name of it was back in the 70's. It was delicious!

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    2. I wrote a letter to kraft and was told they had to discontinue the item. I forgot the reason. I asked them to correct it and bring it back. But they said it would not happen.

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    3. I wrote a letter to kraft and was told they had to discontinue the item. I forgot the reason. I asked them to correct it and bring it back. But they said it would not happen.

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    4. I wrote a letter too I was told that not enough people bought it. I think all of us had in the 70s. That was good stuff 😊

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    5. I wrote a letter too I was told that not enough people bought it. I think all of us had in the 70s. That was good stuff 😊

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    6. I had it when I was young. I think Nutella has the market pretty well cornered now on nut spreads, however.

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  2. yes my grandma always had this at her house. loved the googley eyes. now i have my daughter hooked on nutella lol

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  3. omg! i LOVED that peanut butter!! wish they still had it around. i thought my mom was just being mean when she stopped buying it. i was sooo lil" at the time. thought even she was hiding it all for herself. lol. why did they take it off the market? i think we all demand it back! lol.

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  4. I remember it! My Mom would only allow me to get the cinnamon kind, I guess because she thought it was the least "fattening." I loved it. It was awesome. I don't remember the packaging or the commercial, but I remember cinnamon peanut butter. I was born in 1969.

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  5. Thank you !!! Everyone thinks I'm crazy this stuff was amazing. I would get a spoonful of the chocolate Koogle and a glass of rootbeer koolaid. Now sad to say they are both just a memory a good memory still just a memoy

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  6. Banana Koogle was the best. I would eat it at lunch time. After a breakfast of Pink Panther Flakes cereal.

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  7. There was a Grape Flavor Koogle, too! Why doesn't anyone remember this?

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    1. I don't remember the grape flavor

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    2. I don't remember the grape flavor

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  8. I think you may be getting it confused with Goober Grape, similar product out about the same time. As far as I can find from my research and talking to various people familiar with the product, there were only the 4 flavors: Vanilla, Cinnamon, Chocolate, and Banana. Now, it's always possible they could have test marketed a Grape flavor in certain areas of the country, that happens all the time (I still can't get anyone to believe they made Ranch Flavored Funyuns in the early 90s, which I believe may have also been a test market thing, and they were real, I remember buying and enjoying them). Anyway, I will do a little more research and see if I can't get to the bottom of it.Thanks for checking out the blog!

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    1. Goober Grape(as well as Goober Strawberry) is still around today...

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  9. I remember that I used to like the banana one - AND I vaguely recall the monster, but not exactly what he looked like. I think it was a giant muppet.

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  10. I have just recently put the question of whether anyone remembered this peanut butter or not on my facebook page! My cousin found your blog and sent it to me. I'm so glad he did because I was starting to think I was crazy--my mom didn't remember it (but she's getting old and crazy, shhhhh). Wasn't there a hairy caveman character with the eyes at one point? I loved this product and I'm going to request it from Kraft right now!

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    1. I did that, they will not bring it back. It was pulled from the market for something.

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    2. I did that, they will not bring it back. It was pulled from the market for something.

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  11. The banana Koogle kicked ass!
    I only remember the 4 flavors and definitely not grape.

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  12. I remember Koogle well. My mom bought it for me and my siblings all the time. I hated when it vanished. I never knew why at the time. This product needs to be resurected. The chocolate was my favorite flavor. BTW I was born in 1967.

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  13. It was delicious. I used to make sandwiches with chocolate Koogle on one side and banana Koogle on the other.

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  14. Chocolate koogle was my favorite, but banana koogle was a close second.

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  15. Oh I used to love the commercials with the life sized puppet (I was a hardcore Sid and Marty Krofft mark in those days). My mother balked at the price of Koogle though. One day I managed to whine enough for her to relent and get the cinnamon variety. I remember liking it, but I can't help but wonder if it was the having or the getting that tasted so sweet.

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  16. I ate the cinnamon so much one time i got sick from it. Now every time i think about I get quizzy.

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  17. And now flavoured peanut butter is back! Kraft finally saw the light...again. Just ate way too much of the chocolate. mmmm

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  18. I have a vague memory of having a sandwich with chocolate Koogle in my lunchbox when I was in first grade...

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  19. The vanilla was amazing, and I also enjoyed the chocolate Koogle...wow, so many memories flooding back at once! I'm having a nostalgiagasm!

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  20. Banana was my favorite; so delicious. I always looked forward to that sandwich treat! I've been hoping that Kraft would bring these original recipes back, I know me and my sisters would buy them!

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  21. When you unscrewed the lid, the wax paper-like seal said, "Here's lookin' at yOOgle! I could eat a whole jar of banana with a spoon!

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  22. Yes!! I loved Koogle when I was young! (born in '68). I liked them all, but really liked the vanilla and chocolate mixed! I also remember the texture being quite smooth, and like the commercial said it wasn't sticky in your mouth like regular peanut butter.

    Humans were not the only creatures to enjoy Koogle! My dad used to bait mouse traps with the banana flavor Koogle and sing....M..I..C..K..E..Y.....M..O..U..S..E!....as he headed to the trash to empty the traps! Weirdo! LOL!

    Now, does anyone out there remember Willy Wonka's Oompa's candy?? They were my favorite as a kid! They were about the size of a peanut m&m, with half chocolate and half peanut butter inside a candy shell!! Way better than Reese's pieces!! ET would have died and gone to heaven! Lol! I would buy them if they were still around!!

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    1. oompa loompa candies were the best!
      I used to try to crack them in half, in my mouth...the candy coating was so crunchy!
      good times!

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    2. oompa loompa candies were the best!
      I used to try to crack them in half, in my mouth...the candy coating was so crunchy!
      good times!

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  23. I guess that's where the saying comes from "You can catch a mouse with Koogle" (note: this is not a real saying. Nobody says this currently, but I think I'm going to start saying it, because it's awesome) - As for the Oompa's, yes, I remember those! I haven't added them to the store here yet, but a friend of mine wrote an excellent history about them on his website CollectingCandy.com: http://www.collectingcandy.com/wordpress/?p=5625 - Thanks for checking out my blog!

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    1. if you spread a single slice of bread with butter, peanut butter and nutela, you will effectively re create the taste of chocolate koogle

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  24. Koogle was awesome. Made great fuffernutters. Does anyone remember Libby's Fruit Float? Another great product.

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  25. Fluffernutters..."it takes fluff fluff fluff to make a fluffernutter, marshmallow fluff, and lots of peanut butter!"

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  26. Fluffernutters..."it takes fluff fluff fluff to make a fluffernutter, marshmallow fluff, and lots of peanut butter!"

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  27. Mom bought me Vanilla Koogle...one was enough to satisfy my curiosity. The cinnamon one sounds interesting, though.

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  28. I used to see the Koogle commercials on TV when I was a kid. I could never convince my mom to buy it though. Koogle went to it's grave without me ever getting to find out what it tasted like. I distinctly remember the commercials too. I can only find the lame one out there with the mom and her kids, but I thought the ones with the Wolfman Jack sounding guy were pretty cool. "Come on Koogle it one more time!!"

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  29. I used to see the Koogle commercials on TV when I was a kid. I could never convince my mom to buy it though. Koogle went to it's grave without me ever getting to find out what it tasted like. I distinctly remember the commercials too. I can only find the lame one out there with the mom and her kids, but I thought the ones with the Wolfman Jack sounding guy were pretty cool. "Come on Koogle it one more time!!"

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  30. Oh yeah, I remember this. I loved the vanilla flavor. Don't remember trying the other flavors though.

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  31. I loved the chocolate and Banana flavors!!!

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  32. We did have it quite a bit when we were kids! I loved that stuff! Tried to find it when I was an adult! I loved all the flavors! Wow sure does bring back some great memories!

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  33. I wrote the author of Copy Cat recipe books, Todd Wilbur, and asked I'd he could copy cat Koogle. They wrote back and stated that they would news the product on m order to so that. I have an original jar. But the top is not in good enough shape to read the ingredients.

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    1. I wrote Kraft, they had to pull the product because of the ingredients. They stated they will bring it back.

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    2. I wrote Kraft, they had to pull the product because of the ingredients. They stated they will bring it back.

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    3. I can give you the ingredients.For which flavor?

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  34. I had soooo much of the vanilla flavor - at every opportunity, I'd ask my mom to buy it. I used to spread it on a graham cracker (always thought it was wasted on a sandwich). WHen I was 10 or 11, I had a paper route and used to stop by the store after collection days & pick it up as a treat. Yes, you read that right - I enjoyed it so much, I would spend my own hard-earned cash on it. THAT's how good it was.

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  35. Loved it banana was great. Does anyone remember freekies cereal or ralston hot cereal they were awesome too.as a parent I would love for my kids to experience them also

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  36. Peanut butter was a staple in my grandparents house as im sure it was in everyones! We should have owned stock in the company, as much as we ate! I too am glad there are others out there who enjoyed it also because that proves im not nuts. When i ask other people they look at me like im strange. Best ever!!! Memories How about Tang orange drink and space food sticks.

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  37. I still crave the taste of it
    Oh I guess I'm crazy but I'd give 50 dollars for a jar of it. Mmmm is all I can say
    David Cantrell Maryville TN

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  38. My brother was hooked on the chocolate and i remember liking it as well. I don't think we ever tried the vanilla which is perhaps a good thing because i probably wouldn't have fit through the doorway had i gotten hold of a stash of it. Love vanilla...

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  39. I ate Koogle all the time. My favorite was chocolate. I used to eat it by the spoonful right out of the jar.

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  40. I ate Koogle all the time. My favorite was chocolate. I used to eat it by the spoonful right out of the jar.

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  41. Oh my goodness...I thought I was the only one!! I loved eating a chocolate Kooglg and marshmallow sandwhich as a kid! I was born in 69! Oh how I wish they would bring that stuff back!!

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  42. Oh my goodness...I thought I was the only one!! I loved eating a chocolate Kooglg and marshmallow sandwhich as a kid! I was born in 69! Oh how I wish they would bring that stuff back!!

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  43. My mom would buy this for me and my sisters...I thought we were the only ones to ever eat this as a kid because no one outside of our family that I've talked to about it remembers is...our favorite was banana

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  44. I used to bring a chocolate Koogle sandwich to school every day.

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  45. I remember my mom buying the banana and the Chocolate and mixing them together i was born in 1968

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  46. I have been searching for Google for several years now amd just recently found I can no longer get it anywhere as I was praying I would be able to find it SOMEWHÈRE BUT NO SUCH LUCK. I hope Kraft gets the himt and remakes it cuz when I was about 7 years old when we come home from church on Sunday morning we stopped at Harding market and bought Google and other snacks for the afternoon but it was always koogle that I grabbed off the shelf. If I could have any product back from my childhood it would definitely be Google so I could make myself a Google and banana sandwich.....yum!!!

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  47. Koogle that koo koo crazy banana peanut butter was the greatest thing since sliced bread!😜 When my grand mother passed in the early 90's, I found an unopened jar in the pantry. I nearly cried. My grandma and me would eat these awesome banana koogle and sliced banana sandwiches after school when I was about 5 years old. It was like a gift from heaven...👍

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  48. I loved this stuff when I was a kid!! Thank you for the memories.

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  49. One of the few great memories I have as a little kid was the magical jar in Mum's cupboard of Koogle. Chocolatey peanuty silky goodness that melted in your mouth...I thought it was heaven in a jar! Alas it didn't last long but Mum made us pretend 'Koogle' using chocolate icing & peanut butter...I thought she was a wizard. Let me tell you, it was better than no Koogle at all. Nowadays its Nutella & Peanut Butter if ever the nostalgia awakens. Let's hope Koogle returns soon to its rightful place amongst the spreads of today.

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