Company: Betty Crocker
Years: 1973 - ???
In 1973, Betty Crocker expanded their line of "Helper" products to include this fabulous flop, Fruit Helper. It was a kit that allowed people to make a fruit desert with either canned or fresh fruit, but it was really a half-baked idea, as whipping up a fruit desert didn't take all that long to begin with, so it wasn't needed.
People didn't think it was handy, so the Hamburger Helper Hand gave it the finger, and poof, it was gone.